The Importance of Reviews as a Real Estate Agent

There are over 1.4 million licensed realtors in the United States. How can you make sure you stand out from the crowd to home buyers and sellers who are searching for an agent?

Client reviews and recommendations are one of the best ways to build trust and credibility!

In this article, we will discuss why reviews are important, how you can build your reputation with Postamo, and which sites consumers use most.

So, why are reviews important?

In today’s day and age, consumers rely heavily on “social proof” and are accustomed to searching for reviews on the web before making a decision or a purchase. Research shows that 93% of consumers say online reviews have an impact on their purchase decision. 

A positive review submitted by your client is priceless, so it’s critical that you make sure it appears where others will see it. If you get a negative review, that’s okay too. It’s very important to respond politely and move the conversation offline if you have to. Consumers are likely to trust a business with a variety of reviews, and responding to negative reviews shows consumers that you care about their business.

Build your reputation with Postamo:

With Postamo, you can easily monitor ratings and reviews on sites home shoppers and sellers use most through the Reputation tool. 

Save time, and limit anxiety by reading recent reviews across sites in one single place, so you can respond quickly, identify opportunities for improvement, or send a thank you note. Build a reputation strategy by ensuring that you have the right distribution of reviews across your profiles, so that you’re not shown empty handed. 

Even though most customers might utilize online reviews before choosing an agent, they won’t always find your reviews. This is why it’s a good idea to ensure that you have reviews on each of the top sites.

Top sites consumers use most when reviewing and selecting an agent:

Zillow

Whether you love-em, or hate-em, Zillow is one of the primary destinations used by home shoppers and sellers when looking for their next agent. This is why it is so important to have positive reviews from your clients on your Zillow Agent Profile.

Yelp

You may not associate Yelp with real estate, but as the leading review site for local businesses, it’s still one of the most popular sites people go to when searching for reviews for real estate agents and brokers. 

Google My Business

Guess what, 80% of consumers start their search for a real estate agent online, and most of those searches start on Google. So if you want to make sure you appear at the top of that list, having an active Google My Business listing with reviews is a no brainer. 

Facebook Business Page

We encourage all agents to have an active Facebook Business Page, so it just makes sense to monitor it for reviews. Facebook isn’t the top destination when consumers search for agent reviews specifically, but with so many people seeing your Facebook Page, it’s important to represent yourself as well as you possibly can. Plus, with so many people on Facebook already, it makes submitting a review a snap.

Make sure you stand out from the crowd, monitor your reviews, and build your reputation so you can be the next agent they call! Visit http://www.postamo.com to get started today!

If you have any questions please let us know by submitting an email to us at support@postamo.com or by calling/texting us at  855-494-7776.