According to research, nearly 80% of real estate agents use social media. Facebook appears to be the most popular social platform along with Instagram, and LinkedIn.
Here are a couple of tips that can help you get started so you can build your real estate relationships and increase your real estate client base with social media.
Set up your social media platforms
This includes Facebook, Instagram, LinkedIn, and Twitter. If you want to build your social media presence, you should strongly consider being on all of these platforms. Let’s take a look at each one.
Facebook for real estate:
You will want to set up a Facebook business page. This will not only look professional, but also give you access to lots of interesting features such as analytics, reviews, and the ability to post videos, pictures, etc on your page. Agents who build a Facebook following prove to be very successful in their communities. Postamo can also help you build a Facebook business page following by running real estate brand ads directly from your Facebook page. Click here to learn more about Brand Pro.
Instagram for real estate:
Instagram is a very visual platform, and as you know…real estate is all visual! It’s important to create compelling content, images, and captions with your contact information. Like Facebook, real estate agents who build a following on Instagram are very successful in their real estate career. As you gain followers in your Instagram account, it becomes easier to gain more!
LinkedIn for real estate:
Set up your professional profile, and if you run a business, create a page for your business as well. LinkedIn is such an excellent way to network online with other real estate agents, brokerages, and current or previous clients. Through Postamo’s social media tool, you can create and schedule posts to all of your social media pages including LinkedIn!
Twitter for real estate:
Twitter is a real time communication platform, and is used by millions of people and corporations. You can use this platform to post interesting articles, blog pages, and keep your connections engaged. Through Postamo’s social media tool, you can create and schedule posts to Twitter as well.
Post consistently and create a strategy
Social media can seem a bit overwhelming, especially if you have a lot of platforms to keep up with or maintain but it’s actually not that bad. Posting consistently and creating a strategy can help you grow that presence.
So what can help you build a good strategy? Create a social media calendar, keep track of your posts, topics, and engagement. Customize your topics to what feels relevant for your audience.
Postamo’s social media tool helps you schedule your posts in advance so you don’t have to do it every day. Our content library is up to date, relevant, and customizable. Keep your clients engaged easily. Posting at least once a day is a great way to be present as a real estate agent on social media.
Maintain the real estate relationships you’ve already developed
Social media is great for building new real estate relationships, but also maintaining the ones you’ve already developed. Don’t be the real estate agent your client doesn’t remember after one year of closing. It would be a shame to let those relationships fade away after months of nurture and hard work. Social media can make it easier for you to keep maintaining those real estate relationships. That way, when they’re ready to move again, they’ll think of you or refer you to one of their friends.
Through Postamo’s reputation tool, you can easily send review requests to your clients. No need to send separate links to your Yelp, Zillow, Google Business, or Facebook accounts anymore. Our tool allows you to request a review to all of these platforms with the push of a button.
Check out this blog article to learn more about why reviews are important.
We look forward to working to help get you more listings this year!
If you have any questions please let us know by submitting an email to us at support@postamo.com or by calling/texting us at 855-494-7776.
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